Twitter is a social community that can be easily turned into a media marketing tool. The Twitter phenomenon has exploded so much that the idea to use it as a potential marketing strategy is more and more welcomed. Twitter marketing is about both individual and commercial communications tools.
A socio-communicate and a socio-play aspect of twitter make it so productive as a promotional tool that is able to point out the interesting things that you’ve found online and as a tool for constructing influence and creativity. Such updates for Twitter may be uninteresting, but, if followed over time, they can provide you insight into some people that you may end up working for, getting hired by, hiring or merely socializing with.
Some people use Twitter in the most boring way possible, providing their followers information about what they’ve eat. On the other hand, many others are sharing links to appropriate resources or interesting things they’ve found online that they’d like to share immediately in addition to pieces of personal or business information.
A selection of marketable applications for Twitter have begun to appear, including political personalities that post updates from their road, like Barack Obama or John Edwards. Other commercial and marketing make use of illustrations of Twitter that include the BBC posting news items, Apple posts its own news, JetBlue promoting special offers and online merchant Woot which posts promotions all the way through the day.
The key for Twitter Marketing is to avoid looking at micro blogging like individual posts, but to try thinking the value created over the time and the overall impression. Each little Twitter entry becomes a seed of an idea meant to be part of an overall objective. Even if it is tempting to say something just to relief yourself and feel better, try to keep in mind the image that you have created about yourself and about the overall way of posting that you’ve practiced till now.
Identifying with the Twitter community means that you have to build your own footprint. This will be so much more effective if you succeed to keep the main objectives in mind rather than the random information.
Some other twitter marketing ideas and resources include the building buzz for introducing a new product, updating breaking news at events or conferences, building agreement or a community of supporters, increasing the aptitude for regular updates to some websites, news and blogs, extending the contact with those companies or individuals that by now have a blogging policy in place or retailers announcing different promotions.
The Twitter marketing phenomenon was some way restricted when Twitter announced on their status blog that all users are allowed to follow no more than a maximum of 1000 people per day. This regulation was intended to cut down the ‘follow spam’, which means following many users in order to make them to click on your links or follow you back. This means that it will be more difficult for self promoters or marketers to quickly increase their follower count by following as many people as they could.
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